Text Message Marketing Services
Send Targeted, Well-Timed Messages and Increase Your Brand Engagement
Ensure Fast and Reliable Customer Communications with SMS Marketing
In today’s digital world, new technologies have made 24/7 customer relationships possible. As technology advances, however, consumers are increasingly looking for genuine brand interactions that have a personal, human touch and are not powered by algorithms.
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Text message marketing is a cost-effective marketing method that enables you to engage with existing customers and drive new business through instant, personalized communication.
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Short message service or SMS marketing is a basic-text messaging service used to send promotions, announcements and other types of messages to targeted audience segments via permission-based, opt-in text messages.
Regulatory Compliance for SMS Text Marketing in the U.S.
Text message marketing falls under the same regulatory compliance laws as email and phone communications. These regulations vary per country.
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In the U.S., legal compliance for SMS text messaging marketing is defined, moderated and managed by the Telephone Consumer Protection Act (TCPA).
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Under the TCPA and other industry guidelines, businesses that use text marketing campaigns must:
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Check for the legal age of consent based on the recipient’s location.
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Get the recipient’s “express written consent” to receive an SMS marketing campaign before sending an automated message.
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Provide clear information about the SMS marketing campaign's purpose.
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Let the subscribers know the approximate number of messages they should expect in a given week or month.
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Inform subscribers that certain fees may be incurred once they sign up for a program.
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Provide clear opt-out instructions.
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Refrain from using prohibited SMS mobile marketing content (e.g., H.A.F.T. – Sex, Hate, Alcohol, Firearms, and Tobacco, profanity, hate/discriminatory speech, depictions and endorsement of violence, etc.).
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Communicate only during business hours.
Why SMS Marketing Is Important
Lightning-Fast Delivery
Text marketing service gets your message delivered immediately to your target audience with just a click of a button. This allows you to send time-sensitive messages at scale.
Direct Customer Communication
Around 75 percent of customers don’t mind texts from companies they opted-in (eMarketer). What’s more, 70 percent consider SMS a great way to get their attention in today’s distracting digital world.
Wide Audience Reach
You can reach most of your target audience via text marketing service campaigns. Whether you’re managing a small business, enterprise or multi-location company, you reach a wide range of target demographics.
Increased Revenue
customers are more likely to click on a link sent through text versus email. Utilized right, SMS marketing services can deliver excellent conversion rates and return on investment (ROI) to your business.