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Merchandise Zone Marketing

Connect with audiences and boost your business by Merchandise Zone Marketing

Merchandise Magic Can Make The Difference In Your Marketing Campaigns

Choosing the right marketing strategy is the key to spending the least amount of money on marketing. Unfortunately, most business owners don’t realize that marketing strategies are something that you CHOOSE and not something that you do!

Overview - Merchandise Zone Marketing Services

In the broadest sense, every retailer is striving to enhance the customer experience. This ever-increasing challenge has been exacerbated by a multi-generational consumer, shopping in an ultra-competitive, omni-channel world. As marketing, merchandising and operations work on creating an enhanced customer experience, the role of Merchandising Services, has garnered attention. How does this organization impact the customer experience? And, how should it interact with the core retail functions and the suppliers?

Traditionally, Merchandising Services has focused on the merchandising of products. Today, leading retailers are transforming this organization to deliver innovative store design, merchandising speed and productivity to create a loyalty-building customer experience.

Merchandising Services, organizationally, continues to evolve in retail. While loosely defined, the role of Merchandising Services typically includes:

  • What the physical and virtual store should look like (e.g., architecture and design, website, plan-o-grams, event space, etc.)

  • Store tailoring to reflect the wants and needs of the local markets

  • Executing and activating the last three feet of the buying/merchandising plans

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What We Do?

Discovery

A review of the current state of Merchandising Service. An identification of strengths, weaknesses and opportunities.

Best Practices

An industry review of Merchandising Services Best Practices. This review will provide a description of the value–added activities of merchandising services organizations within leading retailers.

Role & Vision

Strategic Plan

An aligned role and vision for Merchandising Services. The vision articulates the inspirational purpose of Merchandising Services as a part of the enterprise. The role articulates the work, the boundaries and outputs of Merchandising Services.

A 3-5 year plan that includes an objective, set of goals, series of integrative strategies and initiatives. Each initiative has owners, timing and definition of success.

Strategic Plan

A 3-5 year plan that includes an objective, set of goals, series of integrative strategies and initiatives. Each initiative has owners, timing and definition of success.

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